Privacy Policy

Effective Date: June 24, 2025

This website ("Site") is owned and operated by Armstrong McCall, L.P. This Privacy Policy ("Policy") applies to the Site and describes how Armstrong McCall, L.P. and its affiliates (collectively, "AMLP", "we", "our", "us") gather information about you, how we use that information, and what steps we take to protect that information.

By using this Site, you consent to the terms of this Policy as well as the Site Terms of Use. AMLP may change this Policy from time to time. Please check back periodically for up-to-date information about our privacy practices.

Personal Information

Personal information, as used in this Policy, means information about an identifiable individual or as otherwise defined by the laws applicable to you.

Collection and Use of Personal Information

We may collect and use personal information as follows:

Create an Account: We collect your email address, name, phone number, address, type of employment or status (e.g. licensed professional, salon owner, student), employee type (e.g. chair renter, salon employee), professional type (e.g. cosmetologist, nail technician), professional license or school information (e.g. license number/student ID, state, expiration, school), and image of your professional license or barber business card, in order to create and administer your account, verify you are a licensed professional or salon owner, determine what products we’re permitted to sell you, and support your in-store experience when you engage with our franchisee-owned locations. We may also collect your salon name, business type, and years in business for communicating with you through such business or verifying you’re a salon or business owner authorized to purchase products. We may collect your information as detailed under this section, so we can continue to service your account if (i) we acquire a business, and such business provides it to us, or (ii) you previously purchased from a brand directly, and they ask us to service your account.

Purchases: If you purchase a product from us, we may collect your email address, name, shipping address, phone number, and your payment information (including billing address, credit card number, expiry date, and CVV/CVC code) in order to process the transaction or issue you a refund. If you purchase a gift or ship to a separate address, we may collect the email address, name, shipping address, and phone number of the recipient in order to deliver your purchase.

Visiting Our Store: When you visit our locations, we may collect your image, recording, or movements through our devices in our stores or offices, such as Closed Circuit Television systems. We may use such surveillance devices for loss prevention and security purposes.

Marketing Communications: We may collect and use your email address to send you messages about new products, special offers and other information that may be of interest to you based on your preferences, purchases, and interests.

Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your email address, name, address, phone number, and any additional information or content required for the contest or promotion, such as information you post on social media. We use this information to administer your participation in the contest or promotion, including prize fulfillment. As part of a contest or promotion, we may obtain your consent to share or otherwise publish the content you submit.

Surveys: From time to time, we may offer you the opportunity to participate in one of our surveys. The information obtained through our surveys is used in an aggregated, de-identified form. We use this information to help us understand our customers, enhance our Site, and improve our products and services.

Social Media: If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, You Tube, and Pinterest) in connection with our Site, we may collect information you share with us, or that the social media platforms share with us (e.g., email address, name, username) in order to provide you with the feature. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

Event Attendance: If you register for or attend one of our virtual or in person events, we may collect email address, name, address, phone number, and any additional information or content required for event attendance. If the event offers continuing education credit, we may collect your professional license number, state of licensure, and additional information to facilitate continuing education credit.

Contact Us: When you contact us with a comment, question, complaint, or complete our customer service form online, you may be asked for information that identifies you, such as your email address, name, and phone number, along with additional information we need to help us answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our customer service and service offerings. Please note that we may record calls into our offices, customer service team, direct sales consultants, and stores for quality assurance and training purposes. If you do not wish for your calls to be recorded, please contact us via email.

Information from Other Sources: Updated address information, trip information, or delivery status from delivery services; information from third parties to improve our marketing or prevent fraud; and information from our franchisees so that we can communicate with you or provide you advertisements or other personalized content.

Other Uses: When you provide us with personal information it will be used for the purposes described above, as well as for the purposes of managing and improving our business operations, mitigating privacy and security risk, and meeting legal, recordkeeping, compliance obligations (e.g. to collect and remit appropriate sales tax; exercise or defend legal claims; and/or report to regulators/government entities) and as otherwise described to you at the point of collection or otherwise with your consent.

This Site is directed to adults, and AMLP does not knowingly collect personal information online of consumers under the age of 18. If you believe we have collected personal information of a consumer under the age of 18, please contact us here, and we will make reasonable efforts to delete such information from our records.

We may collect information that we don’t consider “personal information” (as defined in the data protection laws that apply to you, as a data subject), such as publicly available information or lawfully obtained truthful information that is a matter of public concern; de-identified or aggregated information; or information covered by other specific privacy laws. We collect, disclose, and use this information in accordance with applicable law.

Personal Information Disclosure

We may disclose information about you with our service providers or other processors to perform services on our behalf.

We use a variety of service providers (including affiliates) to help us perform routine business functions. Those include payment processing; printing services; delivery services and couriers; administration of marketing messages, surveys, and contests/sweepstakes; software and technology providers; and staff augmentation. We may also disclose personal information to companies who help us improve the efficiency and quality of our Site, business operations, products, and services and debug, identify, and repair errors that impair the intended functionality of our Site.

We may disclose personal information about you as you direct. For example, your name or salon name with the manufacturer of a product you purchase, to facilitate the loyalty program you opted into; or your attendance at a continuing education event with licensing bodies.

We may also disclose some or all of the personal information that we collect as permitted or required by law. For example, we may disclose personal information:

With our affiliates and subsidiaries for their and our business purposes and for marketing purposes, including to provide you information about the products or services we think may interest you.
With our franchisees that are relevant to you. These are individuals or organizations who operate an Armstrong McCall store under our brand.
When we believe in good faith that the disclosure is required to prevent harm or injury, or a perceived physical threat to any individual (such as product recalls, claims, or other liability).
For physical security, cybersecurity, incident response, and risk reduction purposes.
To respond to a subpoena or other valid legal inquiry.
With regulatory authorities and law enforcement officials.
To investigate a breach of an agreement or contravention of law; to detect, suppress or prevent fraud; and where otherwise necessary for the establishment, exercise or defense of legal claims. This includes prevention of diversion, including but not limited to as detailed in the Professional Purchase Agreement.
As part of a potential or completed merger, acquisition, or sale of or transfer of some or all of the business involving AMLP.
If you interact with us on behalf of a company that employs you, or where you are a franchisee, we may disclose information to such company or franchisor.
With other parties and purposes communicated to you at the time of collection.

Protection of Personal Information

We have appropriate physical, technical, and procedural security safeguards to protect and secure the information we collect. However, no website, mobile app or the systems they depend on are completely secure. You are also responsible for taking steps to protect your personal information against unauthorized disclosure or misuse.

Retention of Personal Information

We will retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless otherwise required by applicable laws. Criteria we will use to determine how long we will retain your personal information include whether we need your personal information to provide you with the products or services you have requested; we continue to have a relationship with you; you have requested information from us; we have a legal right or obligation to continue to retain your personal information; we have an obligation to a third party that involves your personal information; our retention or recordkeeping policies and obligations dictate that we retain your personal information; we have an interest in providing you with information about our products and services; or we have another business purpose for retaining your personal information.

Cookies; Social Media

Our Site uses cookies and other similar technologies from time to time in order to understand how you use our Site. We process the information collected through such technologies, which may include or be combined with personal information, to help operate certain features of our Site, to enhance your experience through personalization, and to help us better understand the features of our Site that you and other users are most interested in.

You can control or limit how we and our partners use cookies and similar technologies, including for advertising.

While most browsers and devices accept cookies by default, the settings usually allow you to clear or decline cookies. If you disable cookies, some of the features of our Site may not function properly. For example, if you do not allow cookies at all, you might not be able to view some of our Site or use certain features.
We may use the services of third parties to collect and use information about your visits to and interactions with our website through cookies to personalize advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative and the Digital Advertising Alliance website.
For Google Analytics, you can opt-out through Google Ads settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out listed above). You can also install Google’s opt-out browser ad-on.
For more information about the privacy practices of social media platforms you use, please review their privacy policies and settings on your social media accounts.
To opt out of ads on TikTok, Instagram, Facebook, Pinterest, or Google that are targeted to your interests, use your TikTok, Instagram, Facebook, Pinterest, or Google Ads settings.

Marketing Opting Out

If you no longer wish to receive email marketing communications, you can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of the email. Alternatively, you can opt-out of receiving our marketing communications, by contacting us at the contact information under "Contact Us" below.

If you would like to stop receiving mailed promotions, please contact the local store you signed up with. Please allow sufficient time for your request to be processed. It may take up to 8 weeks.

Even if you opt out of receiving marketing communications from us, we may still contact you for transactional purposes. For example, we may contact you to fulfill your order, provide customer service, or communicate product recalls.

Your Privacy Choices

You, or an authorized agent on your behalf, have the right to make requests regarding your personal information. These rights vary depending on where you reside.

Right to Opt Out of Targeted Advertising
You may have the right to opt out of targeted advertising.

This request will be connected to your customer file, and it corresponds to you, as opposed to a device or browser.

Right to Delete
You may have the right to delete personal information we’ve collected about you.

If you ask us to delete your personal information, we may not be able to honor that request to the extent the information is required to process your payments or returns; fulfill your order; or comply with tax, audit, legal, or regulatory requirements.

Right to Correct
You may have the right to correct inaccurate personal information we maintain about you.

Right to Know, Access, and Portability
You may have the right to know what personal information we have collected about you and to access such data.

We respond to all such requests in a portable format.

Please note: We do not provide a right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, as we don’t engage in such profiling.

Exercising Your Rights
To exercise any of the above privacy rights, please submit a request by one of the following methods:

Click here; or
Call 833-505-0472.

Authorized Agents
If you are an authorized agent, you must provide documentation (e.g. signed permission, power of attorney) showing you are authorized by the consumer, to act on the consumer’s behalf.

We may also require the consumer to verify their own identity directly with us and directly confirm to us that they provided the authorized agent permission to submit the request.
#1 does not apply if a consumer has provided the authorized agent with a power of attorney, consistent with applicable state law.

If you submit your request online, such documentation can be uploaded with the request. For security and legal reasons, we will reject requests that require us to access third-party websites or services.

Verification
When you submit a request, you will receive an email asking you to confirm your email. If you do not confirm your email, we may not be able to complete your request. If you request specific pieces of personal information we have about you, or deletion or correction of your information, we reserve the right to take additional steps to verify your identity before responding. We will contact you through the method you submitted the request.

Appeals
If you live in Texas, and we decline to fulfill one of the requests above, we’ll provide you instructions on how to appeal in such denial. You can also call us at 833-505-0472 to appeal.

Discrimination
We will not discriminate against you for exercising any of your rights described herein.

Third Party Sites and Franchisees

Our Site may include links to websites or applications that are owned or operated by third parties. Please note that this Policy does not cover the practices of those websites. We encourage you to review the privacy practices of those third parties.

Franchisees that operate local stores may collect and use information you provide them. These franchisees may also be authorized to use your personal information in the manner described in this Policy. Our franchisees may independently have their own data collection and use practices that are not governed by this Policy.

Do Not Track

Certain states require us to indicate whether we honor your browser’s "Do Not Track" settings concerning targeted advertising. AMLP adheres to the standards set out in this Policy and does not monitor or respond to Do Not Track browser requests.

Nevada

Nevada law allows consumers to "opt out" of the sale of certain personal information, called "covered information." BSG does not sell covered information as defined in the law.

Contact Us

If you have questions about this Policy, or to contact us as referenced above, AMLP can be reached as follows:
Armstrong McCall, L.P.
Attn.: Web Privacy
3001 Colorado Blvd.
Denton, TX 76210
1-800-777-5706